O.J. Simpson and a white Ford Bronco. It was June 17th, 1994. The world seemed to stand still as the former NFL running back dodged cars, not linebackers, through the streets of Los Angeles. Luckily, no one was hurt during the high speed chase. Broadcast live on every major news network, the chase lasted more than 2 ½ hours. By the time it ended most of the country was tuned in. It was riveting television.
Coverage of the chase changed television history. Afterwards news helicopters in every major media market were dispatched whenever police pursued a fleeing suspect. Why? Because it was easy to capture – but more importantly the high speed chase made for incredibly compelling drama. The audience could almost always count on a crash at the end.
I’ve discovered that before and after pictures offer a similar experience. How else can you explain the wildly successful American Idol and The Biggest Loser? Over a period of 2-3 months the viewing public gets to watch a rapid transformation. On American Idol, the common man or woman goes from an unknown karaoke regular to polished superstar. On The Biggest Loser the severely overweight shed hundreds of pounds. The change is breathtaking.
That’s why whenever possible we take before and after pictures of the properties we fix and flip. Our investors are captivated by the process and it demonstrates our ability to create value. We remodeled this house last month. Check out the slide show below. In one of the photographs our contractor, Errol Spence, is standing inside a flooded bathroom.
A few tips when shooting before and after pictures:
- Take your pictures during the daytime – and when shooting the after pictures try to take them at the same time of day.
- Shoot your pictures from the same angle.
- Concentrate on areas that have the most dramatic improvement.
- Use a camera with a wide angle lens.
If a picture really is worth a 1000 words imagine what 30-40 before and after photos could be worth to your real estate investing business.